Humphrey Ho

Pitch. Win. Exit? How private equity is reshaping the agency model
Opinions
Mar 27, 2025
Humphrey Ho

Pitch. Win. Exit? How private equity is reshaping ...

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.

Why Twitter wants to become WeChat explained
Media
Dec 15, 2022
Humphrey Ho

Why Twitter wants to become WeChat explained

Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.

How brands can combat a recession through Singles Day
Advertising
Nov 10, 2022
Humphrey Ho

How brands can combat a recession through Singles Day

The managing director of Hylink on three takeaways for brands this 11/11 season.

How B2B marketers can be more proactive in 2023
Marketing
Oct 26, 2022
Humphrey Ho

How B2B marketers can be more proactive in 2023

The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.

Why streaming services should consider product placement
Marketing
Sep 27, 2022
Humphrey Ho

Why streaming services should consider product ...

The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.

Mini Programs is Western brands' solution to China's lockdown
Marketing
Sep 1, 2022
Humphrey Ho

Mini Programs is Western brands' solution to ...

In China, this WeChat feature accounts for 25-40% of ecommerce brands’ transactions.

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