Ben Taylor

How 'experience impact' is ushering in a new era of experiential marketing
Opinions
Sep 13, 2024
Ben Taylor

How 'experience impact' is ushering in a new era of ...

Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.

The accelerated (r)evolution of experience marketing
Customer Experience
Sep 20, 2023
Ben Taylor

The accelerated (r)evolution of experience marketing

Project Worldwide's APAC chief executive, Ben Taylor, shares four fundamental shifts that will shape experiences in 2023.

The fire-forged evolution of experience marketing
Marketing
Jul 18, 2022
Ben Taylor

The fire-forged evolution of experience marketing

The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.

Will the experience and events business never be the same?
Marketing
Apr 20, 2020
Ben Taylor

Will the experience and events business never be ...

It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.

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