unilever
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How Knorr used retail media to drive conversions
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
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Unilever merges corporate affairs and sustainability after comms boss departure
Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
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Publicis' Unilever win solidifies its strength in APAC media rankings
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
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X drops Unilever from advertising boycott lawsuit
New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.
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