Evie Barrett

Unilever influencer focus: Are creators leaving PR in the dust?
Analysis
Mar 26, 2025
Evie Barrett

Unilever influencer focus: Are creators leaving PR ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.

'Reputations will be made and lost': Heathrow closure unpacked by crisis experts
News
Mar 22, 2025
Evie Barrett

'Reputations will be made and lost': Heathrow ...

When Europe’s busiest airport, Heathrow, unexpectedly shut down on Friday, its crisis comms team bore the brunt.

Unilever merges corporate affairs and sustainability after comms boss departure
News
Jan 2, 2025
Evie Barrett

Unilever merges corporate affairs and sustainability...

Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.

Cathay Pacific steers away from 'traditional airline PR' in the UK with agency appointment
Analysis
Dec 3, 2024
Evie Barrett

Cathay Pacific steers away from 'traditional ...

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.

PR makes the leap to Bluesky—but what’s the verdict so far?
Analysis
Nov 24, 2024
Evie Barrett

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

Heinz faces backlash over negative stereotypes in ad
News
Oct 8, 2024
Evie Barrett

Heinz faces backlash over negative stereotypes in ad

Food company Heinz has apologised after its latest advertising campaign was called out by some for perpetuating racist stereotypes.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read