measurement
Do podcasts have a measurement problem?
The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.
Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards
With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.
Brands are still measuring the wrong things—it’s time to fix that
Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.
Is the industry in a ‘paralysis’ of measuring everything?
With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.
YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
Merkle launches AI-powered Google Technology Practice
The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.
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