ipg mediabrands
UM launches Full Colour Media with a focus on brand-building and growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
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Mediahub global CEO John Moore departs
Moore has been with the media agency since 1997.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
IPG launches Mediabrands Health, a COE within IPG Mediabrands
The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.
Why we must celebrate technology and talent in equal measure
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
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