grey
Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Grey will split from AKQA as part of the move.
How a cute fishball turned its frown upside down
For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.
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AKQA restructures into three P&Ls, names CEOs to lead them
Brian Vella, managing partner in APAC, is now chief executive of the region.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
Pringles splits with Grey as it ends 27-year relationship
Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.
A mildly irritating rap song to sell internet services
Malaysia's WiFi provider UniFi rolls out its latest brand film while seeming to aim for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds.
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