campaign 360
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Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
How Trust Bank went from zero to a million customers in less than three years
Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.
Artificial intelligence: Tech marvel or 'morally problematic'?
CAMPAIGN 360: Delving into the ethics of artificial intelligence in his keynote address, Quintessence AI's CEO Hubert Etienne unpacked the AI 'black box' and how it holds the key to marketing more responsibly.
Campaign360 2024: Highlights
Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.
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