ad spend

Zuckerberg says AI could ‘redefine’ Meta’s ad business

1 day ago

Reem Makari

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Global ad spend surpasses $1 trillion, APAC to play key role

Apr 24, 2025

Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play key role

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

75% of marketers report declining returns on social media ad spend

Apr 9, 2025

Staff Reporters

75% of marketers report declining returns on social media ad spend

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Feb 25, 2025

Staff Reporters

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

Are marketers spending less on social media?

Jan 13, 2025

Matthew Keegan

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.