Ujaya Shakya

A marketer's take on TikTok's exit from Nepal
Opinions
Nov 16, 2023
Ujaya Shakya

A marketer's take on TikTok's exit from Nepal

The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.

Festive advertising in Nepal: Cultural insights for better consumer engagement
Analysis
Oct 12, 2023
Ujaya Shakya

Festive advertising in Nepal: Cultural insights for ...

From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.

The Nepali sutra: Unlocking success for global brands in Nepal
Analysis
Jul 11, 2023
Ujaya Shakya

The Nepali sutra: Unlocking success for global ...

As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge.

A view from Nepal: The much-awaited advertising transformation
Advertising
Jan 13, 2022
Ujaya Shakya

A view from Nepal: The much-awaited advertising ...

The founder of Outreach Nepal provides an update on how the ad industry is evolving in Nepal, including how brands are adapting to new regulations, and how new alliances are being formed to advance the industry.

Dispatch from Nepal: Building respect for a young industry
Advertising
Oct 23, 2015
Ujaya Shakya

Dispatch from Nepal: Building respect for a young ...

Book excerpt: Assessing the state of Nepal's advertising industry.

Dispatch from Nepal: Appeal for aid and restoration of heritage
Marketing
May 4, 2015
Ujaya Shakya

Dispatch from Nepal: Appeal for aid and restoration ...

Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.

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