tourism
‘The White Lotus effect’ on Thai tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
'Everyone Must Go' tagline for NZ Tourism slammed
Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.
Hong Kong Tourism Board looks to revamp "A Symphony of Lights" attraction with new show curator
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.
Tourism Western Australia scouts for new marketing agency in SEA
The selected agency (ies) will play a crucial role in executing campaigns, reporting marketing trends, and developing stakeholder partnerships to boost Western Australia's appeal as a holiday destination across Singapore, Malaysia, and Indonesia.
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How destination marketers should tackle overtourism
There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.
3 profiles of modern Chinese tourists: How can businesses win them over?
Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.
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