tiktok
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Goodbye first screen, hello wearables: IMG's vision for sports digital marketing
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
YouTube enhances Shorts brand options for social campaigns
New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.
TikTok launches new measurement and retail solutions for advertisers
As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
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Less demure, less mindful: Is there still a need for a TikTok marketing rulebook?
From 'brat summer to the 'very demure, mindful trend', Eleven's Eliza Smith says brands should do away with overly curated campaigns.
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Very demure, very viral: Key brand and creator takeaways
A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.
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