taiwan
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
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Creative Minds: Yuchien Wang on the path from classical music to copywriting
The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.
Women to Watch 2024: Sheena Liu, TVBS Media Inc
Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.
Women to Watch 2024: Vivian Liu, DeVries Global
A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.
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Creative Minds: Alice Chou on being a daydreaming workaholic
Dentsu Taiwan's chief creative officer says her daydreams often spark creative ideas and that her life mirrors that of her namesake, Alice (Alice in Wonderland), which is filled with frustrations and triumphs in an adventurous dream world.
CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.
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