study
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Creativity in crisis: Subjectivity and poor feedback stifle advertising
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
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Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
CX leaders thrice as likely to exceed business goals: Adobe/Econsultancy report
From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.
90% of Australian youth want brands to stand for something
Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.
Lower tier cities biggest driver of China ecommerce growth
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
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