shopping
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ChatGPT, conversational AI and the shift from search-based shopping
As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.
Decoding the shifts in online consumer behaviour during Ramadan
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
Trends from China’s ‘super long’ mid-year shopping festival
This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.
Go ahead, shop around, Aldi says
But the Australian supermarket wants to still be your first choice and give you the real goods in this ad by agency BMF.
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Starved of first-party data by online marketplaces, brands turn to commerce media
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
How ultra-luxury is conquering China
For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.
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