retargeting
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Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
Google now lets you mute ads that are 'following' you and trials ad blocker on Chrome for Android
The tech giant plans to expand this tool to YouTube, Search and Gmail in the coming months.
Myths and facts about multiple retargeting
Contrary to misconceptions, using multiple retargeting providers on the same inventory can yield performance benefits.
CASE STUDY: How Zuji boosted bookings with personalised display ads
Working with Sociomantic, the travel site delivered customised display ads to selected users in real time based on previously searched flights, leading to a significant increase in bookings.
Ad blockers gain ground as consumers say 'Enough'
What does the growing adoption of ad-blocking say about today's digital advertising?
Keyword targeting: Twitter's new high-performance marketing engine
Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
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