rebranding exercises

3 days ago

Opinion: Jaguar’s rebrand might actually be a masterstroke

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

Nov 22, 2024

'All polish, no punch': Adland reacts to Jaguar’s rebrand

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Nov 20, 2024

Pepsi's global brand relaunch expands to Sri Lanka with street art murals

INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.

Nov 5, 2024

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

Jul 19, 2024

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

Jun 6, 2024

Stagwell rebrands Brand New Galaxy as Assembly

EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.