publicis
Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
CEO outlined client examples in 23-minute video presentation.
Media is key battleground for agency giants in new world order
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.
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Publicis Media poaches Mickey Zhang as China president
EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth. She brings extensive brand-side and GroupM experience.
Publicis Groupe expands in Latin America with influencer agency acquisition
The deal builds on a growing area for Publicis, which also acquired Influential last year.
Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’
Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.
Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
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