nike

15 hours ago

Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.

Nov 21, 2024

Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.

Oct 28, 2024

Top 10 fashion brands in Southeast Asia

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Aug 27, 2024

Nike follows up on 'Winning isn’t for everyone' for the Paralympics

The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal—winning is.

Aug 8, 2024

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.

Aug 5, 2024

No longer 'Just Doing It': Can Nike recapture its magic?

'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?