mullenlowe

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Lifebuoy urges Indonesian youth to get 'possessed by coolness'

The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.

Feb 11, 2025

Nicky Bullard departs MullenLowe as group chief creative officer

She has been at the IPG agency for almost three years.

Jan 23, 2025

Mediahub global CEO John Moore departs

Moore has been with the media agency since 1997.

Nov 8, 2024

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

Oct 8, 2024

Uncovering the many small, unseen forms of domestic violence

An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.

Jun 27, 2024

IPG turns down investor who made approach to buy MullenLowe

News coincides with IPG exploring a potential sale of RGA to Tata Consulting Services.