mondelez
Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign
Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.
Mondelez partners with Accenture and Publicis to launch AI platform
The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.
Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
Oreo claims the hamburger menu as its own
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
Wavemaker chiefs vow client-centricity while consolidating product
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.
Screaming Creativity: The importance of safe spaces while challenging for great work
PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.
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