mars
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
Mars launches global agency review
The review encompasses all its agencies, bar creative.
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Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Snickers creates AI-generated José Mourinho for personalised messages
Participants can share their unique videos on social media, and there’s a 50% discount on Snickers for those who join the activation.
Mars launches pet-friendly digital hub with Tripadvisor
With this partnership, the two brands aim to create an online community for pet owners to find travel and accommodation plans suitable for the whole family.
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
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