indonesia
Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.
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Creative Minds: How Defri Dwipaputra stumbled into advertising
Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.
Meta AI and AI Studio officially launched in Indonesia
Both products were launched along with several facilities for creator marketing.
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Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
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Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
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