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How Knorr used retail media to drive conversions
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
Uber buys out Foodpanda in Taiwan for $950 million
Delivery Hero, the parent company of Foodpanda, has been actively seeking to offload some of its regional assets to enhance its profitability.
40 Under 40 2023: Flavien Rousé, Foodpanda
After proving his mettle in the fashion industry, Rousé is busy wielding his magic wand on the creative landscape across the Asia-Pacific region.
Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
Teads rolls out first-ever ‘Teads Care’ campaign in Southeast Asia with Foodpanda and Handprint
Using a portion of Foodpanda Singapore’s advertising budget from its Green Label sustainability accreditation scheme, Teads Care is helping Wateroam in its mission to provide clean drinking water free of charge to 65,000 people in Myanmar.
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