experiential marketing
.jpg&h=268&w=401&q=100&v=20170226&c=1)
AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
Together Group adds experiential tech shops to global offering
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Unpacking Indonesian shoppers' views on experiential marketing
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
How 'experience impact' is ushering in a new era of experiential marketing
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.
From magic to immersion, experiential marketing gets an AI upgrade
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve.
Meta launches VR experience with Sir David Attenborough
The event takes place from 29 November to 4 December at Westfield, White City.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
