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Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
Royal Caribbean eyes Hong Kong for growth in MICE
The company's new Hong Kong MD, Crystal Campbell, comes to the role with previous MICE experience and a plan to increase corporate business.
Cruises offer more ultra-luxury retail concepts
Incentive cruise trips are one Tiffany & Co. store away from becoming that much more luxurious.
Storytelling for dreamers: How Dream Cruises seeks to make its mark
Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.
Princess Cruises' first China campaign sails off as cruise travel moves upstream
SHANGHAI - Princess Cruises, the world's third-largest cruise liner, has kicked off a McCann-led campaign that goes beyond the pure-luxury approach of conventional advertising in the sector in order to promote the company's first-ever China season.
Hill+Knowlton replaces Burson Marsteller for Costa Crociere cruise line PR in China
SHANGHAI - Costa Crociere has chosen Hill+Knowlton (H+K) Strategies Shanghai for its retainer services in mainland China after a competitive two-round pitch process involving five international agencies including Burson-Marsteller, the cruise line's incumbent PR agency in China.
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