Soon Chen Kang 江欣珍

May 20, 2019

The ups and downs of M&A in events

The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.

May 9, 2019

Data-driving event design is huge in China this ...

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

Apr 29, 2019

It's the agency's job to understand brand vision: ...

The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.

Apr 24, 2019

Case study: Taipei Dangdai art fair

The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.

Apr 16, 2019

Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

Apr 15, 2019

Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read