Surekha Ragavan

Why Snap’s creative chief is doubling down on ephemeral content
Analysis
Apr 2, 2025
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

The devastating comms impact of a Trumpian social-media age
Analysis
Jan 21, 2025
Surekha Ragavan

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

Ogilvy Asia co-CEOs on the shift of ‘great’ creativity, tech layoffs, and more
Advertising
Dec 15, 2022
Surekha Ragavan

Ogilvy Asia co-CEOs on the shift of ‘great’ ...

EXCLUSIVE: Chris Reitermann and Kent Wertime sit down with Campaign Asia-Pacific to ponder the future of creativity in a sales-driven environment; the effects of tech layoffs for the agency world; and the unavoidable embrace of sustainability consulting.

How plant-based brands are localising in Asia
Advertising
Oct 25, 2022
Surekha Ragavan

How plant-based brands are localising in Asia

Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.

Chinese beverage company under fire for implying its product can enlarge breasts
Marketing
Oct 13, 2022
Minnie Wang

Chinese beverage company under fire for implying ...

The brand has been fined twice before for ‘obstructing social public order or violating good social customs’.

AAMS announces new leadership and members
Marketing
Oct 6, 2022
Surekha Ragavan

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.

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