creative director
Why more celebrities are taking the creative reins at luxury brands
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
The rise and fall of the rock star creative
Having a leader (male or female) with a god complex is not only bad for business, it's also bad for creativity.
Ogilvy & Mather Kuala Lumpur selects Rafael Guida as its new digital creative director
KUALA LUMPUR - Ogilvy & Mather Kuala Lumpur has picked ex-TBWA Dubai hand Rafael Guida as its new digital creative director.
Shane Bradnick leaves BMF Sydney for DDB NZ
NEW ZEALAND - Shane Bradnick, currently ECD at BMF Sydney, will leave to join DDB New Zealand in February as creative director.
BBH Asia-Pacific hires new creative director from Australia
SINGAPORE - BBH Asia-Pacific has hired Sydney-based independent agency The Monkeys' creative director, Noah Regan.
Shih-yen Lee, Jacky Wong, Nicholas Hong add creative weight to DDB Shanghai
SHANGHAI - DDB has hired three creative directors to churn out more 'client-centric' ideas for Shanghai Volkswagen, Pernod Ricard and McDonald’s.
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