cheuk shum
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2 days ago
HSBC’s CMO on using Hong Kong as a backdrop to storytelling
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
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Aug 13, 2024
The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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