branding
Havas Creative Network appoints Tamara Greene chief client officer of global brands
Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.
Samsung named Spikes Asia 2025 Advertiser of the Year
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
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Duolingo's mascot death stunt: Genius or confusing?
Now that Duo the Owl is back from the dead, was the stunt a success?
Trust erosion leading to grievances: Edelman Trust Barometer 2025
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
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