brand safety
Meta, Musk and the imminent death of brand safety
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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CNN’s commercial head on ethical AI and brand safety
Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.
Why brands shouldn't dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
There is no single solution for brand safety, experts warn
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.
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