book
Meta CMO to publish new book for marketers
Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.
A life in advertising: David Holmes publishes autobiography
New book contains illustrations of the creative veteran’s decades-long career, from the UK to Singapore, where he was responsible for some of the country’s earliest iconic branding.
BOOK EXCERPT: Clicking with the 'post-90s' in China, without alienating other generations
The Bergstrom Group, an insights consultancy focused on 'new China', has published a book titled "All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth", by Mary Bergstrom. The excerpt below looks at how and why young people born after 1990 think and behave—and how one Chinese marketer learned a hard lesson from being overly targeted.
Google presents 20 things to know about browsers and the web
Google has created a simple interactive book to explain ‘20 things I learnt about browsers and the web’.
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