acquisition
Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
CEO outlined client examples in 23-minute video presentation.
Finn Partners acquires Singapore-based consultancy Rice Communications
Rice managing partner James Brasher joins Finn in the same role, leading the agency’s combined Singapore office.
Havas acquires Argentina’s top independent creative agency Don
The top independent agency in Argentina holds the most Cannes Lions in the country.
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Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.
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Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
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Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map
"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
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