Laura Robbie

Ramadan 2025: How Indonesians plan to spend, save, and give
Marketing
Feb 26, 2025
Laura Robbie

Ramadan 2025: How Indonesians plan to spend, save, ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

October advertiser of the month: 7-Eleven
Analysis
Nov 11, 2024
Laura Robbie

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Is impulse buy on deathbed in Indonesia?
Analysis
Nov 6, 2024
Laura Robbie

Is impulse buy on deathbed in Indonesia?

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

Calls grow in Australia for restrictions on junk-food advertising
Data
Jun 20, 2024
Laura Robbie

Calls grow in Australia for restrictions on ...

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

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