Irma Hadikusuma

AIA Insurance CMO, Chief Healthcare Officer

Your customers have changed, have you?
Marketing
Feb 17, 2025
Irma Hadikusuma

Your customers have changed, have you?

Empty innovation is dead, authentic connection is everything. AIA Singapore's chief marketing and healthcare officer unpacks why brands must evolve beyond surface-level digital transformation in 2025, or risk losing entire generations of consumers.

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