by Ian Whittaker | Campaign Asia

Ian Whittaker

Sep 26, 2024

The politics of trade and its impact on advertising

The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?

Macroeconomic issues or a fall from grace? Explaining WPP's weakness in China

Opinions

Aug 15, 2024

Ian Whittaker

Macroeconomic issues or a fall from grace? ...

With WPP's 24% revenue drop in China among a revised guidance issued for the group, is the decline purely driven by macroeconomic factors or could wider issues be at play? Ian Whittaker explores.

If agencies want to see higher share prices, they should be pushing the case for creative

Analysis

Jul 9, 2024

Ian Whittaker

If agencies want to see higher share prices, they ...

INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

Opinions

Jun 25, 2024

Ian Whittaker

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

Q1 agency metrics: A closer look at financial patterns and APAC performance

Analysis

May 21, 2024

Ian Whittaker

Q1 agency metrics: A closer look at financial ...

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.

The politics behind the US TikTok ban is not what you think

Technology

Mar 20, 2024

Ian Whittaker

The politics behind the US TikTok ban is not what ...

Ian Whittaker's monthly take is an analysis of the bipartisan politics behind the TikTok ban before the US presidential election and the potential impact on its competitors and relevant stakeholders.