Ian Whittaker

Asian advertising braces for a trade war that may never come
Analysis
4 days ago
Ian Whittaker

Asian advertising braces for a trade war that may ...

No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian Whittaker.

Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map
Analysis
Dec 9, 2024
Ian Whittaker

Omnicom’s Interpublic ambition: A deal that could ...

"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?

How Trump's presidency will reshape the global tech order
Analysis
Nov 11, 2024
Ian Whittaker

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.

What to do about China? The question facing many Western advertisers
Opinions
Oct 28, 2024
Ian Whittaker

What to do about China? The question facing many ...

As China’s economic outlook dims and consumer confidence falters, global advertisers face a tough decision: Keep waiting for a rebound or shift focus to more reliable markets?

The politics of trade and its impact on advertising
Opinions
Sep 26, 2024
Ian Whittaker

The politics of trade and its impact on advertising

The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?

Macroeconomic issues or a fall from grace? Explaining WPP's weakness in China
Opinions
Aug 15, 2024
Ian Whittaker

Macroeconomic issues or a fall from grace? ...

With WPP's 24% revenue drop in China among a revised guidance issued for the group, is the decline purely driven by macroeconomic factors or could wider issues be at play? Ian Whittaker explores.

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