by Ian Darby | Campaign Asia

Ian Darby

Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?

Analysis

Sep 19, 2024

Ian Darby

Campaign Global Forecast: Can reactive advertising ...

Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.

Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some

Analysis

Nov 22, 2023

Ian Darby

Global agency groups Q3 2023 report card: Performanc...

Organic growth slows for some of the 'big six' holding companies.

Campaign CMO Outlook 2023: AI supercharges adland

Data

Nov 7, 2023

Ian Darby

Campaign CMO Outlook 2023: AI supercharges adland

The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.

Campaign CMO Outlook 2023: In-housing permeates brands

Data

Oct 30, 2023

Ian Darby

Campaign CMO Outlook 2023: In-housing permeates brands

In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.