Iain Jacob

Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance
Analysis
2 days ago
Iain Jacob

Agency holdcos face a new crossroads: reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.

Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
Analysis
Nov 27, 2024
Iain Jacob

Agency holdcos face a new crossroads: Reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.

Time for a creative bounce
Advertising
Sep 7, 2021
Iain Jacob

Time for a creative bounce

What’s the real story behind the holding companies' first half bounce-backs?

Agency giants can continue renaissance with more agile deal-making
Advertising
Apr 14, 2021
Iain Jacob

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

Media skills are undervalued and Byron Sharp is mistaken
Marketing
Oct 13, 2020
Iain Jacob

Media skills are undervalued and Byron Sharp is ...

Sharp's comments on digital media being easy to navigate do not match reality.

'Big six' dinosaurs are at a crossroads in the fight for survival
Advertising
Aug 5, 2019
Iain Jacob

'Big six' dinosaurs are at a crossroads in the ...

New entrants and investors show there is huge opportunity, but only for those willing to change.

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