Gurdeep Puri

Here’s a thought: Marketers can sell anything—except their own value
Opinions
8 hours ago
Gurdeep Puri

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.

Here's a thought: Bigger isn’t always better
Opinions
Jan 21, 2025
Warwick Cairns

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

How to embed effectiveness in your agency culture
Advertising
Mar 25, 2011
Gurdeep Puri

How to embed effectiveness in your agency culture

Gurdeep Puri, founding partner of The Effectiveness Partnership, shares his tips for embedding effectiveness into your agency's culture.

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