Elizabeth Wiredu

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
News
3 days ago
Elizabeth Wiredu

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Capgemini appoints FleishmanHillard as global comms agency
PR
Mar 13, 2025
Elizabeth Wiredu

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
Advertising
Jan 17, 2025
Danny Rogers

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

'Celebrating a new life..with junk food?': Burger King campaign divides the internet
News
Sep 29, 2024
Elizabeth Wiredu

'Celebrating a new life..with junk food?': Burger ...

A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.

Russell Brand case: 'Legal and PR strategies need to work hand in hand'
News
Sep 24, 2023
Elizabeth Wiredu

Russell Brand case: 'Legal and PR strategies need ...

The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.

Lush hires agency for festive campaigns
News
Sep 4, 2023
Elizabeth Wiredu

Lush hires agency for festive campaigns

Cosmetics retailer Lush has selected a PR agency in the UK and Ireland to oversee its upcoming Christmas campaigns.

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