Elizabeth Wiredu

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
Advertising
Jan 17, 2025
Danny Rogers

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

'Celebrating a new life..with junk food?': Burger King campaign divides the internet
News
Sep 29, 2024
Elizabeth Wiredu

'Celebrating a new life..with junk food?': Burger ...

A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.

Russell Brand case: 'Legal and PR strategies need to work hand in hand'
News
Sep 24, 2023
Elizabeth Wiredu

Russell Brand case: 'Legal and PR strategies need ...

The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.

Lush hires agency for festive campaigns
News
Sep 4, 2023
Elizabeth Wiredu

Lush hires agency for festive campaigns

Cosmetics retailer Lush has selected a PR agency in the UK and Ireland to oversee its upcoming Christmas campaigns.

'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row
PR
Jul 2, 2023
Elizabeth Wiredu

'No brand can escape supply chain scrutiny'—Comms ...

Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?

Influencer marketing is 'magic and science', says Dove comms boss
Marketing
May 28, 2023
Elizabeth Wiredu

Influencer marketing is 'magic and science', says ...

Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.

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