Anathea Ruys

It's time to take a stand against bland marketing
Opinions
10 hours ago
Anathea Ruys

It's time to take a stand against bland marketing

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.

Celebs, brands and social media
Opinions
Mar 2, 2015
Anathea Ruys

Celebs, brands and social media

Getting celebrities to endorse your brand via their social media platforms can be an amazing boon. But not all celebrities are scrupulous with their disclosures. Should brands and agencies insist? Or does the onus lie with the celeb? Anathea Ruys, head of Fuse Asia-Pacific, shares her thoughts.

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