strategy
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
Cannes Lions 2024: Inside the jury room with Vita Harris
Harris is the Jury President for the Creative Strategy Lions category.
David Wilding joins EssenceMediacomX
Wilding was previously senior director of planning at Twitter, which is now known as X.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
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Ruder Finn acquires boutique digital marketing agency Pandan Social in Malaysia
EXCLUSIVE: Their latest acquisition bolsters Ruder Finn's ongoing efforts for expansion in APAC, integrating 14 new specialists into their Asian arm across the areas of strategy, PR, creative, video production, influencer management, website development and more.
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