planner
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
A blueprint for today’s digital planner
From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.
McCann's Sakura Irie to become regional social and media manager at YouTube
HONG KONG - Sakura Irie, senior strategic planner for McCann Worldgroup, will be moving to Google as Asia-Pacific media and social manager for YouTube.
Michael Chadwick leaves JWT Singapore for Mondelēz International
ASIA-PACIFIC - Michael Chadwick, former head of planning for JWT Singapore, has joined Mondelēz International as director of brand strategy, Asia-Pacific.
Opinion: Die focus group, die
BBH Asia-Pacific strategic planner Adil Ismeer (pictured) takes a passionate stand against the good old fashioned focus group.
Lydia Daly joins JWT Singapore as planner
SINGAPORE - Angus Fraser, managing director of JWT Singapore, today announced that Lydia Daly has been appointed as planner.
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