opinion
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Advertisers, it’s time to face facts. Because truth matters
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
Why the CMO role has not got easier
With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.
Brand sales are the real awards for marcomms agency partners
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
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Navigating the beauty revolution: The key trends and what your brands should do about them
From savvy consumers seeking top value in beauty products to mastering the application of medical-grade skincare, Irene Squeo from Quantum reveals three key trends impacting beauty culture—and the strategies to engage with them effectively.
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
What do you do if you're Dentsu?
As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.
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