jonny bentwood

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards
3 days ago
Rahat Kapur

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards

With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.

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