hsbc 160 years of great stories

HSBC’s CMO on using Hong Kong as a backdrop to storytelling
2 days ago
Matthew Keegan

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Why so many are leaving adland to embark on 'solopreneurship'

2 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

4 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

5 Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

McKinsey steps into performance marketing with ET Medialabs acquisition

6 McKinsey steps into performance marketing with ET Medialabs acquisition

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

7 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

8 Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start

9 'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start

What brands can learn from Anora beating Wicked at the Oscars

10 What brands can learn from Anora beating Wicked at the Oscars