health influencers
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India's ad body changes influencer rules for health and finance sectors
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
Will AI kill the health influencer?
As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.
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How health influencers Nadya Okamoto and Dr Mike approach social media
Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.
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Trust shift: Consumers turn to social media influencers over experts for health insights
Ahead of World Health Day, YouGov research reveals that over a fifth of consumers in Hong Kong, Singapore, and Indonesia turn to social media health gurus rather than experts for medical guidance.
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