asia
Asia-Pacific Power List 2025: Astrud Burgess, ANZ
Astrud Burgess has quietly raised the marketing bar—reviving a campaign to help prevent fraud losses, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.
Asia-Pacific Power List 2025: Axton Salim, Indofood
Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.
Asia-Pacific Power List 2025: Bernard Cheng, PepsiCo
Under Cheng’s watch, PepsiCo is doubling down on culture, creativity, and regional flavour to keep its fizz at the top.
Asia-Pacific Power List 2025: Brent Smart, Telstra
Smart has spearheaded a bold creative transformation of Australia’s largest telco, blending innovative campaigns with a deep commitment to culture, inclusion, and brand reinvention.
Asia-Pacific Power List 2025: Cheryl Goh, Grab
A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.
Asia-Pacific Power List 2025: Cynthia Chaerunissa, Kopi Kenangan
Chaerunnisa's strong online business experience has been a boon for Indonesia's first F&B unicorn brand as it scales its communications across the region amid rapid growth.
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