appsflyer
How smarter mobile ads are beating big-budget campaigns: Report
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.
APAC app-install fraud exposure rises by 45% to US$945 million: Report
Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.
APAC exposed to US$650 million worth of app fraud in six months
Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.
AppsFlyer: Respond to GDPR by prioritizing customer lifetime value
A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.
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